Fashion Bridges
Some Other Label was a part of the fashion project, Fashion Bridges- I Ponti della Moda, a collaborative project between the Italian Embassy in South Africa and leading industry organisations, including Camera Nazionale della Moda Italiana, Centro di Firenze per la Moda Italiana, South African Fashion Week, Polimoda Firenze, Lineapelle, and the Nelson Mandela Forum. The project was designed to foster cultural and design exchange between Italy and South Africa, promoting emerging fashion talent from both countries.
Eight talented designers, four from South Africa and four from Italy, were selected to participate in a dynamic three-month virtual mentorship program hosted by Polimoda. This program was an opportunity for the designers to develop their skills and refine their collections. The results of their hard work were showcased to the world at Camera Moda's Fashion Hub during Milan Fashion Week in September 2021 and at South African Fashion Week in Johannesburg in October 2021.
Some Other Label was the press coordinator for the project and used the platform of SOL to tell the story of Fashion Bridges. The project received widespread recognition and coverage in leading fashion publications such as Business of Fashion, Fashion Network Italia, MF Fashion, and Vogue Italia.